Accountable Marketing

Optimize your marketing investment with Accountable Marketing™, available exclusively from The Henderson Robb Group.

Accountable Marketing measures the link between brand strength and financial performance. Measuring your return on marketing investments with Accountable Marketing is accurate and insightful, and can promote better budget allocations.

How Accountable Marketing works
Accountable Marketing can support fully integrated campaigns, online or offline advertising, print or broadcast, promotions and public relations.

Using a reporting tool called the Accountable Marketing Dashboard, we track and analyze how each of your marketing tactics is impacting your bottom line. The Dashboard provides consolidated statistics and reports across campaigns as well as across sources, including:

• Press mentions
• Revenue
• Sales leads
• Customer satisfaction
• Participation and adoption rates
• Brand preference

As data is entered into the Dashboard over time, a clear picture emerges of which marketing initiatives are getting the best results. In turn, this helps us advise you on how to better allocate your marketing dollars.