Sketchbook Pro, a paint and drawing tool application designed specifically for use with Tablet PCs and digitized tablets needed a lift in its e-sales.
The marketing objectives were:
Build sales for Sketchbook Pro, the partner tablet & PC OEMS
Build a rich database of users and track for future programs
Build product awareness by encouraging trial
SOLUTION
Henderson Robb created an online contest called “Expose Yourself” for Illustrators and Designers. The contest encouraged them to submit their art into a contest using the Sketchbook Pro tools.
Henderson Robb also implemented an Accountable Marketing solution
so as to better understand the user base and their demographic profile.
This online contest was supported by PR, direct marketing, banner advertising, Alias Newsletter and promotion through partner OEM sites.
