Barq’s Old Tyme Root Beer is one of the most popular brands sold by the Coca Cola Company. Its recent marketing slogan “Barq’s has bite” refers to the “bite that that reflects teens’ passion for living life to the fullest” as described by Coca Cola. “Barq’s is a combination of edgy, outgoing, uninhibited personality with a uniquely bold taste.”
To reinforce its brand as the one with “bite”, Barq’s developed two interactive games (centering on characters seen in current TV spots) and was looking to launch these games using targeted online media.
Henderson Robb worked with Barq’s and their media agency, Cossette Media, to leverage the Colonies Action Sports network as part of the new online campaign.
To increase awareness and interactivity, Henderson Robb worked with the Colonies network to facilitate the following media:
Henderson Robb ensured the campaign consistently delivered to specification. The audience responded positively – 2789 online surveys were completed in only 4 days.
