Nissan launched the extremely successful --- All-New Nissan Xterra --- campaign in February, March and April 2005 across Canada. This time around it’s dialed up to a whole new level, giving you the ride of your adrenaline fueled life every time you head out. Bound for those places where the air is fresh, snow is packed, waves are barreling, dirt’s flying and routine is nothing but a distant memory.
Nissan partnered with Snowboard.com to increase brand awareness and drive members to the Xterra website. Snowboard.com provided Nissan with a very powerful advertising campaign using Prestitial’s and Roadblocks viewed only by Canadian members.
Henderson Robb worked with OMD – Nissan’s Media Buying Agency - to ensure the media was delivered and targeted specifically to Nissan specifications. The Snowboard.com technical team delivered and the Snowboard.com audience responded. Nissan plans to leverage the Snowboard.com network in future adventure sport themed campaigns.
