Tembec Cellutions is a division of Tembec, a pulp & paper manufacturer with offices in Canada and France. Tembec Cellutions is an industry leader in the development of engineered cellulose products.
Tembec required a new name for a division that would communicate to new and existing customers that they provide cellulose solutions in product, supply and manufacturing.
- Position Tembec as a problem solver – they solve issues using simple effective solutions
- Create an approachable corporate image
- Promote the people of Tembec as being friendly, intelligent problem solvers
The name ‘CELLUTIONS’ was developed to convey what it’s name implies that Tembec develops Cellulose Solutions
To compliment the new name Henderson Robb was asked develop a new corporate identity
- Logo/Icon
- Corporate brochure piece
with a magazine look and feel
- Corporate website
- Stationary
- Direct Mail
- Print Advertising
A one-colour ‘rubic’s cube’ was used as an icon to represent that Tembec CELLUTIONS makes challenges easier.
The corporate brochure was developed using a magazine feel to enhance the new brand image and make it more comfortable to read.
Corporate initiatives were incorporated into ads within the brochure to create interest and highlight achievements. Ads were also used within public media (magazine, newspaper)
All components were developed using the same theme to ensure symmetry.
Click here to view the website
