ATI Technologies Inc. wanted to launch a campaign that would reach a more mainstream market to increase sales for the ATI RADEON™ 9800 3D graphic series. The campaign’s focus was on enhancing brand activity in the marketplace while building a database of individuals interested in the ATI RADEON™ 9800 series.
ATI Technologies immediately recognized the value of the Snowboard network as a powerful advertising property and accepted the Platinum sponsorship. A broad promotional strategy was built around a contest and an interactive response web site. Contest entrants were asked to answer a “snowboarding” question to “enter to win” monthly prizes and the grand prize.
Wanna Whistler Gearfest is an exciting online promotion developed around a contest and interactive response micro-site housed within the Snowboard.com community.
WWGF offers advertisers compelling brand building components that generate new sales, create product awareness while building a permission based customer database.
WWGF launches peak winter season November 1, 2004 completing in February 2005.
The strategy resulted in a sizeable database (more than 30,000 names were gathered over a 4 month period) of potential ATI RADEON™ 9800 series purchasers and the contest achieved one of the lowest cost per lead of the ATI RADEON™ 9800 series promotional strategies.
Impressions 20,174,466
Click-through 83,199 - 0.412%
