Overall, the campaign proved to be very successful. Allstate obtained a new database of prospective clients while the recipients of the secondary prizes were thrilled at the opportunity to receive lower insurance rates and a Gift Card.

“Thank you for the $20 gift card from Canadian Tire which I won in the Allstate 'Take Two' Advantage Sweepstakes. I appreciate it.”
– Patricia Boyle

Due to the response from the email blasts and other marketing tactics the following results were produced:

• 4881 Registrants
• 10,968 page views
• 2 minute average time spent on site per visitor