CIBC Mellon
Re-brand Campaign
A complete re-brand internally and externally to market the joint venture between the two brands and position them for growth.
The results of the re-branding campaign:
- A completely re-branded organization that reflects the functional and inspirational sides of the CIBC Mellon brand
- The new brand was officially unveiled at a customer function held in the new heritage building, also the new CIBC Mellon head office
- New building on Bay street which demonstrated the brand heritage and technology message
- The new logo which is now being introduced across the entire enterprise inside and out
- A President/CEO who is now a full-fledged and successful “brand champion”
