401 Bay Street, Suite 1600
Toronto, Ontario M5H 2Y4
T: 416.646.6604 F: 416.363.0406

Gennum nXZEN
Design Contest

Global design contest directed to industrial design school to understand what the youth market wanted in a Bluetooth headset.




The results:

  • 22 out of 36 schools participated in the contest; 4 of which incorporated the contest into a program curriculum or class, and 18 of which used the marketing materials provided to advertise, promote and send the message out to their school and students
  • Total of 4259 registered students and their peers
  • Total of 46 design submissions, where the top design received almost 900 votes
  • Traffic to the corporate websites (Gennum.com and nXZEN.com) increased dramatically along with the length of time each visitor stayed (actual results not disclosed by client)