ICP
The Parachute Club
Created new sub-brand, called The Parachute Club™, to market to the aerospace and defense industry to compete with competitors in the UK and USA.
The campaign that Henderson Robb developed and produced succeeded in accomplishing four key objectives that ICP wanted to achieve:
- Create a credible presence within the industry by being seen as serious and committed to the business, making ICP a viable choice for UAV developers, thereby…
- Developing a relationship with the market decision-makers with the goal of…
- Getting on the technical specifications list for UAV developer. All of which would ultimately… Increase sales
