Henderson Robb worked with OMD, McDonald’s Media Buying Agency, to ensure the media was delivered and targeted specifically to McDonald’s specifications. The Snowboard.com technical team delivered and the Snowboard.com audience responded.

Ivan Pehar at OMD said, “Thanks… for your hard work on this program—the feedback we are getting for completed stops has been fantastic. Nice work everyone!”

McDonald’s plans to leverage the Snowboard.com network in future youth oriented/adventure sport themed campaigns.