MCI
MCI Canada Brand
A high-end lead generation program to capture prospects’ contact information and sell value-added services under new brand name, formerly Worldcom.
The MCI Canada – I’m the ONE campaign:
- Resonated with business Canadians. A brand awareness survey indicated a lift in brand awareness and product knowledge after only 4 months in market
- Telemarketing campaign was successful in securing many new leads for the MCI sales team
- Creative materials were well received by prospective clients and internal sales team
