Tembec
Tembec Cellutions
An ad campaign that evolved into a corporate brochure and then a new web site to reach the global marketplace.
The name ‘CELLUTIONS’ was developed to convey what it’s name implies that Tembec develops Cellulose Solutions. To compliment the new name Henderson Robb was asked develop a new corporate identity:
- Logo/Icon
- Corporate brochure
- Corporate website
- Stationary
- Direct Mail
- Print Advertising
A one-colour Rubik’s Cube was used as an icon to represent that Tembec CELLUTIONS makes challenges easier.
The corporate brochure was developed using a magazine feel to enhance the new brand image and make it more comfortable to read. Corporate initiatives were incorporated into ads within the brochure to create interest and highlight achievements. Ads were also used within public media (magazine, newspaper).
