Warren Miller
Design-Win-Ride to Higher Ground
A design contest to reach snowboarders and bring a younger demographic into the Warren Miller film audience in the US.
In combination with other marketing tactics, ticket sales in California increased and sales in Arizona went up in all three markets: (percentage difference in ticket sales 2004/2005)
- Phoenix: 78.52%
- Tempe: 14.8%
- Tucson: 24.3%
Warren Miller reported that the 2005 Film Tour was one of the most successful film tours in a long time.
“Thanks to everyone for all the effort that has gone into this. You’re all making me look good. People here are stoked about this thing.”
– Justin Happel, Warren Miller
“This contest is an awesome idea!” – Contest Participant
