Alias
Expose Yourself
Interactive promotional micro site to encourage a 15-day free download of Sketchbook Pro, digital pen-based software. Winning entries published in trade magazines.
Sketchbook Pro, a paint and drawing tool application designed specifically for use with Tablet PCs and digitized tablets, needed a lift in its e-sales.
The marketing objectives were:
- Build sales for Sketchbook Pro, the partner tablet and PC OEMS
- Build a rich database of users and track for future programs
- Build product awareness by encouraging trial
