The Allstate Insurance Company of Canada is a member of one of the largest insurance organizations in the world, The Allstate Corporation. Allstate Canada has provided property and casualty insurance products to Canadians since 1953.

They provide their customers peace of mind by delivering a full line of auto, home, individual life and financial products through their network of 450 agents in over 250 communities and 1,000 employees. “We offer The Good Hands Network®, providing customer service choice through our agents, our Internet and our Allstate Customer Contact Centre.”

The objective of the campaign was to obtain ‘x’ (expiration) dates for the agents as a Lead Generation program. The ultimate goal was to create a database of ‘x’ dates for the agents to follow up on and create awareness about Allstate’s affordable prices.