With a bullet-proof strategy we can deliver the best possible results and these case studies we believe reflect our collective efforts to deliver on that promise of performance.
The Canadian College of Massage & Hydrotherapy (CCMH) and the West Coast College of Massage Therapy (WCCMT) together are recognized as Canada's largest family of massage therapy schools.
The objective was:
- To combine six separate brands under one umbrella brand without sacrificing the brand equity each had built over time in their own region or province—especially on the West Coast in British Columbia