Corporate Express, a Staples Company is one of the world’s largest business-to-business suppliers of essential office and computer products and services. Prior to merging with Staples, Corporate Express Canada identified acquisition of Small Business (SMB’s) accounts to be a strength; however, retention after the first purchase was an area for improvement. Henderson Robb recommended a newsletter to keep top of mind.

Objectives:

• To increase retention of small business accounts
• Convert printed newsletter recipients to sign up for the e-newsletter
• Encourage SMB’s to use online ordering system