Gennum Corporation designs semiconductor solutions and intellectual property cores in the business to consumer market. Their main purpose is to enable multimedia and data communications products to send and receive information without compromising the signal integrity. They serve several markets such as video broadcast, data communications, consumer connectivity and intellectual property. To take advantage of this service, a partnership was formed with nXZEN to develop a new product.

The main objective was to find a new industrial or product designer to develop Gennum’s next generation wireless headset. The ultimate goal was to create global brand awareness of Gennum, the nXZEN brand and the impending new product, by targeting international youth for the first time.