MCI
MCI Canada Brand
A high-end lead generation program to capture prospects’ contact information and sell value-added services under new brand name, formerly Worldcom.
MCI Canada is a global leader in IP communications. MCI Canada (formerly WorldCom) had recently changed their brand and adopted the US name of MCI. The name MCI Canada had very little brand awareness among the business community in Canada. MCI Canada presented this challenge to Henderson Robb:
- Create an awareness of the MCI Canada brand
- Educate the Canadian business community on the extensive breadth of IP services
- Communicate MCI as a global communication leader
