Warren Miller
Design-Win-Ride to Higher Ground
A design contest to reach snowboarders and bring a younger demographic into the Warren Miller film audience in the US.
Warren Miller Entertainment® is the most respected name in action sports cinematography, capturing the best of winter sports since 1949. In 2005, the company debuted their first Snowboard action film at the yearly Warren Miller Film Tour.
The objective of this campaign is to raise awareness and excitement about Warren Miller’s first snowboarding film: Higher Ground. The ultimate goal is to drive theatre attendance in the US States of California and Arizona.
