Henderson Robb developed and designed an online sweepstake, titled ‘Allstate “Take Two” Advantage Sweepstakes’. As the name suggests, contest participants filled out a form with their contact information and most importantly ‘x’ dates at a chance to win an exciting prize. Each week an e-blast was sent to list of registrants.

The Grand Prize Winner received a Sharp Acquos 52” LCD HD TV and 200 Canadian Tire Gift Cards were mailed out as secondary prizes.

• Email blast encouraging sign up and tell a friend
• Viral Marketing campaign with tell a friend button on the sweepstake microsite www.allstatewin.ca
• Advertising on the Allstate Canada website homepage
• National Online Media Campaign