Henderson Robb worked with Barq’s and their media agency, Cossette Media, to leverage the Colonies Action Sports network as part of the new online campaign.

To increase awareness and interactivity, Henderson Robb worked with the Colonies network to facilitate the following media:

1. Run of site advertising (using leaderboard and big box units)
2. Optimized campaign to geo- and demo-target Canadian males 12–18 yrs of age.
3. Online survey (to test the success of the campaign by surveying members of the network who saw and enjoyed the ads/online games)