CIBC Mellon
Re-brand Campaign
A complete re-brand internally and externally to market the joint venture between the two brands and position them for growth.
Henderson Robb completed a Brand Strategy and from it formed the new CIBC Mellon positioning, “The Freedom to Focus on Your World.” The elements of the re-branding campaign consisted of:
- New brand identity and new corporate logo
- Stationary materials
- Logo and Brand Standards Guidelines
- Complete magazine campaign for publications around the world
- New website look and feel
- Newsletters
- Audio visual presentation to entire organization announcing the new brand
