When Gennum first came to Henderson Robb with this proposal, they wanted to find a ‘rock star’ industrial designer to create their next wireless headset product. After discovering that the intended budget would not cover such an execution, we recommended the creation of a design contest for students as an innovative and interactive way to find a designer.

‘Design the next generation headset’ was the primary call to action. This solution would benefit the target audience by allowing them to showcase their talents internationally and win money for themselves and their schools. The target audience would become early adopters of the brand and influence other potential customers.