ICP
The Parachute Club
Created new sub-brand, called The Parachute Club™, to market to the aerospace and defense industry to compete with competitors in the UK and USA.
Henderson Robb created ‘The Parachute Club’ concept with ‘Make a Date. Join the Club.’ as the tagline. From there Henderson Robb developed and produced three marketing pieces: a one-page handout, The Parachute Club site and The Parachute Club calendar. These three pieces were developed with the goals of:
- Being highly targeted marketing tactics with messaging geared towards key decision makers within the UAV industry
- Creating brand awareness and educating prospects that ICP has expertise in making parachute components for ordnance delivery systems and UV recovery systems
- Educating prospects that “ICP protects my UAV investment” because they produce products designed to aide in the recovery, security, protection and cost saving measures associated with the use of UAVs
