Nissan partnered with Snowboard.com to increase brand awareness and drive members to the Xterra website. Snowboard.com provided Nissan with a very powerful advertising campaign using Prestitial’s and Roadblocks viewed only by Canadian members.

Snowboard.com Prestitial Campaign:
A Prestitial is served to a viewer prior to initial entry to the website, before the site itself is displayed. Prestitials are full-page ads and are shown within the same browser window that is being used to view the website. Prestitial Impressions to date: 77,000

Snowboard.com Roadblock Campaign:
When the prestitial finishes it dissolves and the Snowboard.com home page remains. Nissan ads displayed all over the home page and some of the continuing pages to reinforce the Xterra Brand. Total RoadBlock Impressions to date: 4,010,000