Henderson Robb updated the OMERS corporate site by improving navigation and refreshing images that properly reflect OMERS’ various lines of business and demonstrated that while they were a global company, they still maintained a friendly and approachable image. There were a number of objectives to hit through this website refresh, some of which were:

1. Reflect new investment strategy and business model
2. Demonstrate accountability and transparency by ensuring information is easily accessible and organization remained ‘open’ to all members
3. Communicate the investment strategy