401 Bay Street, Suite 1600
Toronto, Ontario M5H 2Y4
T: 416.646.6604 F: 416.363.0406

SHSC
Re-brand

A complete re-brand of the corporate brand and sub-brands.




Originally hired to develop a new logo and corporate identity, Henderson Robb’s role was quickly expanded to amalgamate all the various components of the SHSC organization into one solid, unified organization. This included:

  • New corporate logos and collateral for the various sub organizations of SHSC, creating brand consistency
  • A new website that pulled together various factions of SHSC into one central mega hub
  • The creation of various newsletters both internally within the organization, and externally to the public