Print was the selected media chosen to tell the story of SLF’s rise in prominence and highlight the benefits associated with working with them as an accounting firm or working for them.

Henderson Robb created a series of print campaigns that ran throughout 2008; the first one was a general approach to draw attention to their new status as a member of the prestigious top 10 in Canada. Subsequent campaigns were focused on matters of succession planning, purchasing retirement property in the US, and dealing with the present turmoil in the world economy and SLF’s personal approach to the business of accounting.