Warren Miller
Design-Win-Ride to Higher Ground
A design contest to reach snowboarders and bring a younger demographic into the Warren Miller film audience in the US.
Henderson Robb developed and designed an online interactive contest entitled ‘Design-Win-Ride to Higher Ground’. As the name suggests, contest participants designed and submitted artwork inspired by the Higher Ground film in order to win prizes. The Grand Prize Winner received a Revolution MFG Snowboard customized with their winning design and a trip to Heavenly Resort.
Media support included:
- 400,000 person email blast
- 600,000 impressions on the Colonies Networks (Freeskiing.com and Snowboard.com)
- Text link on Snowboard.com and CamelBak.com
- Email blast and Text Link on Revolution MFG site (RideHarder.com)
- Advertising on Warren Miller's Higher Ground website
