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Market Research
Market research helps us help you develop a product or service that responds to the real needs of real people, not one that simply reacts to a change in the marketplace.
The objective of market research
We offer many research options, from focus groups to test markets, consumer demographics to company profiles. The real art, though, is in analyzing the data and deciding what’s valid and what’s not.
The core objective of conducting research is to synthesize information: combining knowledge and experience with the results of proprietary research to make best-guess decisions.
Primary research
We can help you create a new marketing plan or a new marketing campaign by helping to define your market and designing the process for primary research.
Secondary research
Secondary research is a quick and cost-effective way to get the information you need to make informed decisions, and may even eliminate your need for primary research.We offer a full range of up-to-date secondary market research data about your industry, competitors and target audience segments. Some of the key reports we have available include:
- Market intelligence
- Market briefings
- Company profiles
- Consumer ad spending data
Accountable Marketing
Once a campaign is in the market, we recommend that research continue. Our Accountable Marketing™ program monitors marketing activity in real time, providing you with:
- A measure of incremental impact on bottom-line sales
- Unparalleled campaign diagnostics
- Image, channel, market, media and message impacts
Accountable Marketing illuminates which elements or combinations of elements are contributing to shifts in brand health, preference and purchase behavior. Research methods include:
- Single source data
- Application of proven techniques and methods of experimental design
- Conservative control procedures to back-up the impact of external factors leading to a more precise estimate of incremental results
- An holistic measure of interaction effects across various campaign elements, including advertising, point-of-sale (POS), online merchandising, on pack or in pack promotions, sponsorships, contests, events, etc.
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