For marketing executives like you the world has changed dramatically in the past 10 years. At least that’s what research tells us and if being in denial works for you then you are coping the best you can and that’s okay. On the other hand, if you are part of the 85% of senior marketing executives out there in BrandLand in Canada and the U.S. that claim their careers are more demanding now than they were 10 years ago your job is much more demanding.

According to research, 32% of marketing executives said that balancing work and personal life is the most challenging aspect of their career, while keeping ahead of the curve on trends and technology is very challenging for at least 28%.

Time was when your senior management asked you to ‘refresh the brand’ you’d change the company’s logo and other visual icons.

This is where the new reality strikes in BrandLand today, first you consider your corporate identity and your visual icons, perhaps even your positioning statement (aka slogan) not to mention print, wireless, multimedia, and all the myriad things we call brand ‘touch points’ need to be looked at in the same way to ensure consistency for your brand.

It’s important to take a look at how much each person can accomplish with their present in-house and out-sourced partners in order to accomplish all of your branding objectives without losing that all important work-life balance. If your greatest career challenge is to succeed, survive and prosper in BrandLand and you’re not satisfied with your present arsenal of creative resources, Henderson Robb can certainly help you de-stress in this ever-increasingly challenging world we call BrandLand.