What is RSS?

RSS is a simple to use publishing tool for marketers and publishers, which allows you to easily get your internet content delivered to your customers, prospects and to other web media.

Up until now most internet marketing tools could be used only for a specific internet marketing activity (such as direct marketing, search engine marketing, business blogging, internet advertising, digital public relations, e-commerce, …).

There has never before been a single tool to improve, enhance and power all of them, without prejudice.

But RSS is such a tool. Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet marketing mix.

How RSS Can be Used by You:

• Direct marketing
• E-zine publishing
• Public relations
• Monetizing online content
• Customer Relationship Management
• Advertising
• Internal and team communications
• Search engine optimization
• Lead generation
• Online publishing
• E-commerce
• And much much more…

Take a Look at Some Quick Examples of How Companies are Already Using RSS…

• BTI Communications, a VoIP company achieved #1 search engine positions for their most important keywords in a highly saturated market, only using the power of RSS.
• Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.
• Some affiliate managers already communicate with their affiliates using RSS.
• FindSavings.com uses RSS to deliver savings coupons and related information.
• Lockergnome uses RSS to provide visitors with the latest downloads and relevant software. Yet again other companies are using RSS to deliver product updates and patches directly to their customers, just as they become available.
• A few hundred content publishers are using RSS to deliver audio content, such as .mp3 interviews, “radio” shows and even audio messages to their customers.
• Other companies are using RSS to deliver whitepapers and other educational content.
• One company uses RSS as a consulting billing awareness tool. The consultants create activity reports and the RSS feeds from the activity channels carry the billable information to the accounting staff for invoice preparation.
• Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by the categories they're interested in, and make it easy for them to order.
• Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?
• Create RSS auto responders with scheduled messages, to keep in constant “marketing” contact with your prospects and slowly get them to the point of purchase.
• Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes.