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Online Advertising
Online advertising is about more than banner ads. Today there are many ways to position your brand online, including rich media advertising and search engine marketing.
Unlike traditional media, an online ad often combines the goals of building branding awareness and direct response. Both rich media ads and search engines provide opportunities to drive brand awareness while encouraging an immediate response.
Rich media advertising
Rich media ads – those T.V.-like ads – are quickly gaining ground as a preferred method of online advertising. Use of rich media increased 38.9% in 2004 over 2003, and rich media ads are now served by more than 69% of commercial websites.
Search engine marketing
Search engines can build brand awareness by putting your brand name in front of prospects, even when they're not looking to purchase something. We can help you improve your search engine ranking on all major search engines across multiple categories.
Youth Marketing and Advertising
American Youngsters represent a dynamic retail market, influencing approximately $500 billion in total retail spending.* Reach this market through the Colonies Action Sports Network (www.Colonies.com) with rich media and traditional banners, contests and outdoor event related promotions.
For the Colonies Network full Media Kit, go to: http://colonies.com/mediakit/mediakit.html
*Source: Barbour, Janis. “The U.S. Market for Kids Foods and Beverages - 5th Edition.” Market Research Reports. 2005. Fina/SVP. 31 Jan. 2006.
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