We all have a process, a method or a system for achieving results, we call ours ‘Accountable Marketing™'. Measuring your return on marketing investments with our process is accurate and insightful, and can promote better budget allocations. Accountable Marketing™ fully supports integrated campaigns, online or off, using a combination of advertising, print or broadcast, promotions, e-marketing and public relations. We track and analyze how each of your marketing tactics is impacting your bottom line. We provide consolidated statistics and reports across campaigns including: press mentions; revenue; sales leads; customer satisfaction; participation and adoption rates; and brand preference. Over time a clear picture emerges of which marketing initiatives are getting the best results. In turn, this helps us advise our clients on how to better allocate their marketing dollars.